Burger King put McDonald’s on notice with this highly-anticipated menu addition

Jun 17, 2024

Fast food restaurants are locked in a serious battle for inflation-weary customers.

Now they’re having to get more innovative to get customers in the door.

And Burger King put McDonald’s on notice with this highly-anticipated menu addition.

Burger King introduces $5 value meal to compete with McDonald’s

The price of fast food has been one of the victims of runaway inflation under President Joe Biden.

Price hikes make value harder than ever to find for customers looking for a quick meal at a reasonable price.

Major fast food chains have combo meals that routinely cost more than $10 in most of the country.

And the dollar menu has become a relic of the past.

Fast food prices are up more than 33% since 2019 according to data from Biden’s Labor Department. 

That’s why more fast food customers are eating at home to save money. 

That leaves chains fighting over fewer customers in this inflationary environment. 

Market research firm Revenue Management Solutions reported that customer traffic at fast food restaurants was down 3.5% during the first three months of the year compared to last year. 

McDonald’s global sales have declined for four straight quarters.

Other major fast food chains like Starbucks and Wendy’s have also faced sales drops.

McDonald’s CEO Chris Kempczinski said on a post-earnings call that customers are looking for value.

“I think it’s important to recognize that all income cohorts are seeking value,” Kempczinski said.

McDonald’s and Burger King have dueling $5 meal deals 

Now fast food burger titans McDonald’s and Burger King are duking it out this summer with new value meals to lure customers back in.

McDonald’s is introducing a new $5 value meal that will start in late June and run for a month.

Customers get a choice of a McChicken or a McDouble, four McNuggets, French fries, and a drink.

“We know how much it means to our customers when McDonald’s offers meaningful value and communicates it through national advertising. That’s been true since our very beginning and never more important than it is today,” McDonald’s USA told CBS MoneyWatch.

Shortly after McDonald’s announced their $5 meal deal, rival Burger King announced one of their own.

“Regardless of their plans, we are moving full speed ahead with our own plans to launch our own $5 value meal before they do — and run it for several months,” Burger King president Tom Curtis said in a May memo.

Now Burger King has beaten McDonald’s to the punch by releasing its $5 Your Way Meal first.

And the chain said that the promotion will run all summer.

Burger King’s deal will give customers the choice of a Whopper Jr., Chicken Jr., or bacon cheeseburger, a four-piece order of chicken nuggets, French fries, and a drink for $5.

Both chains are offering nearly identical promotions.

McDonald’s is the national leader in fast food and their value meal could have other chains playing follow the leader.

Wendy’s rolled out a $3 breakfast promotion with seasoned potatoes and a Bacon, Egg, & Cheese English Muffin or a Sausage, Egg, & Cheese English Muffin.

While the dollar menus are long gone, some value-priced options are finally returning to fast food restaurants this summer. 

*Read All About It Poll*

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