Domino’s claims its pizza is inflation-proof but they try to hide the real costs from customers

It goes without saying that Joe Biden’s failed economy drove up the costs of just about everything.

Among the hardest hit are fast food chains and they are trying every trick in the book to stay afloat.

And Domino’s claims its pizza is inflation-proof but they try to hide the real costs from customers.

Pizzas at Domino’s and Pizza Hut cost the same today as they did in the 1990s thanks to volume.

But there is more to the story

But there is another reason they’ve been able to keep prices so steady – all the hidden fees.

Regular customers of the pizza delivery chains already know this.

You order a $6.99 pizza, but you find out your bill is actually closer to $20.

In 1999 you could find a coupon in the local newspaper for a special deal at your local Domino’s: $6.99 for a large one-topping carryout pizza.

In 2025, you’re in the market for a pizza and on Dominos.com, you find this deal: $7.99 for a large one-topping carryout pizza.

That seems amazing, how have pizza prices barely moved in 26 years?

In other fast-food chains you’ve seen prices skyrocket.

A Big Mac Extra Value Meal now costs nearly $11, compared to just $4.59 in 1993. 

A crunchy taco at Taco Bell that you bought for 59 cents in 1990 is now $1.79.

Since inflation soared under Joe Biden’s failed policies starting in 2021, pizza chains like Pizza Hut and Domino’s have increased their prices, but seemingly not nearly as much as their fast-food contemporaries.

A deal too good to be true?

And, when adjusted for inflation, their prices today are actually lower than they were in the ‘90s.

“The American consumer is not ready to pony up for pizza,” a longtime pizza industry executive who worked at Pizza Hut and Papa John’s told The Hustle. “They consider pizza to be the cheapest option to feed the family. And I don’t know how that…is ever going to change.”

But hold on, the seemingly low pizza prices don’t necessarily hurt the pizza chains. 

As long as they produce enough pizza.

And, as long as people remain willing to pay all the hidden fees.

These fees specifically hit delivery customers.

None of the major chains charged any fees until the early 2000s when Papa John’s, Pizza Hut, and Domino’s all started charging between 50 cents and $1 for deliveries in an effort to adjust for declining sales. 

Today, those fees are closer to $5.

And those are just the delivery fees.

Some franchises are now charging “peak hour” delivery fees that can sometimes double the delivery charge.

And of course there are the local, state, and federal taxes which have gone up as governments continue to spend like drunken sailors.

When you add in a tip, you are now looking at paying somewhere in the neighborhood of $17 to $22 for that $7.99 pizza.

And don’t forget the soda, which can run you as much as $2.79 per bottle.

Pizza is one of the most popular foods in the nation, and it seems Americans are willing to pay all of those hidden fees, even if it is just Domino’s.

Related posts:

McDonald’s is making one awful change that fans are going to hate Chick-fil-A launched a new sandwich for summer that will be an instant fan favorite Wendy’s went to war with Chick-fil-A after they dropped this new menu item Pizza Hut is adding a surprising new item that has the Internet fired up