The former royal thought she had finally found her winning formula.
Her latest business venture was supposed to silence all the critics once and for all.
But a world champion jam maker just dropped a bombshell that has Meghan’s team scrambling behind the scenes.
World-renowned jam expert is calling out Markle for what she’s really selling to unsuspecting customers
Meghan Markle’s As Ever lifestyle brand was supposed to be her triumphant return to the business world.
The former Suits actress has been desperately trying to establish herself as a lifestyle guru ever since stepping away from royal duties.
But now a world-renowned jam expert is calling out Markle for what she’s really selling to unsuspecting customers.
Donna Collins, owner of The Jelly Queens and a "MasterChef" alum who has won numerous world championship honors in jam-making competitions, didn’t hold back when she reviewed Markle’s latest apricot spread.
"It’s a real disappointment that Meghan is selling a fruit spread, which is what you make when your jam fails," Collins told the Daily Mail.
Collins dropped a bombshell about what the jam industry really thinks about spreads versus actual jam.
"In the jam industry a spread is what we call something that didn’t work," the expert explained. "It can have the best ingredients, but if I had a jam that was too runny, I’d slap a label on it and call it a spread."
The jam champion didn’t stop there.
"There’s no excuse for this," Collins added. "It should be perfect."
Expert questions Meghan’s ingredients and methods
Collins continued her devastating critique by questioning Markle’s choice of ingredients and production methods.
The jam expert called out Markle for using "conventionally grown apricots, which will have used pesticides."
But Collins saved her most damning observation for last.
"And why is she using pectin, which is a gelling agent, unless it’s because her spread was too runny?" Collins asked. "Most spreads don’t use pectin."
That’s a technical knockout from someone who actually knows what they’re talking about.
Pectin is typically used when jam makers can’t get their product to set properly through traditional methods.
It’s essentially a shortcut that professionals avoid when making high-quality preserves.
Collins also raised questions about the production scale and authenticity of Markle’s operation.
"Her apricot spread sold out in minutes, just like her earlier raspberry spread, which may mean they only made a small batch," Collins pointed out.
The expert then delivered the final blow that exposes the whole operation.
"I don’t know who’s making her spread, but we all know it’s not Meghan," Collins continued. "It sounds like they really don’t know what they are doing."
Meghan’s lifestyle brand struggles continue
This latest criticism adds to mounting questions about Markle’s business ventures.
On June 20, Markle released her new apricot spread with individual jars priced at $9 and keepsake packaging for $14.
Both items sold out quickly, but as Collins noted, that might just mean they didn’t make very many to begin with.
The As Ever brand launched officially in April with various products including a limited-edition $28 wildflower honey with honeycomb, $12 herbal teas, $14 crepe mix and shortbread cookies with $15 flower sprinkles.
All of these products also sold out, raising questions about whether Markle is creating artificial scarcity or simply can’t keep up with demand.
Markle first revealed her plans to sell homemade jam after announcing her lifestyle company last year.
She even sent out lemon-filled gift baskets containing fresh fruit jam to 50 of her friends last summer as a marketing stunt.
But when it came time for the official launch, customers got fruit spread instead of the jam that was originally promised.
The Sun recently reported that Markle is looking to expand her brand to include hotels and restaurants.
That’s quite ambitious for someone whose jam expert says doesn’t know what they’re doing.
Markle showcased her supposed love of hosting in her Netflix series "With Love, Meghan" which debuted in March.
Despite receiving negative reviews, the series was renewed for Season 2 as part of Markle and Prince Harry’s $100 million deal with Netflix that they signed in 2020.
The truth about celebrity lifestyle brands
This controversy highlights a larger problem with celebrity lifestyle brands.
Too often, famous people slap their name on products without having any real expertise in what they’re selling.
Consumers end up paying premium prices for substandard products just because of the celebrity association.
In Markle’s case, she’s charging $9 for a single jar of what a world champion jam maker calls a "failed" product.
That’s not exactly the value proposition most customers are looking for.
The fact that a genuine expert like Collins is willing to go on the record with such harsh criticism shows just how far off the mark Markle’s products really are.
When someone who has won numerous world championships in jam-making says "there’s no excuse for this," that should be a wake-up call.
But given Markle’s track record of ignoring criticism and pushing forward regardless, don’t expect any changes to her approach anytime soon.
American consumers deserve better than overpriced "spreads" marketed as premium lifestyle products.
Maybe it’s time for celebrities to stick to what they know instead of trying to fool the public with inferior products dressed up in fancy packaging.










