Old Trapper Unearthed One Sweet Deal That’s Got Every Hunter Talking

Small-town Oregon family businesses don’t usually make national headlines.

But sometimes tradition and authentic American values create opportunities that bigger companies can’t touch.

And Old Trapper Beef Jerky unearthed one sweet deal that’s got every hunter talking.

Oregon jerky company strikes gold with hunting show partnership

Old Trapper Beef Jerky just announced they’re doubling down on their partnership with North American Whitetail TV for the next two years covering seasons 22 and 23 of the popular hunting show.¹

The Forest Grove, Oregon-based company has been making authentic handmade beef jerky since 1969, when it all started in the back of a small roadside grocery store on the outskirts of Tillamook.²

Now they’re the exclusive beef jerky sponsor of one of the most popular and longest-running shows on outdoor television.

North American Whitetail TV is celebrating its 22nd year in 2025, making it a true institution among hunting enthusiasts who tune in every week to watch the pursuit of America’s number one big-game species.³

The show features everything from Big Buck Profile segments to hunting tips with experts like Editor-in-Chief Haynes Shelton and renowned deer researcher Dr. James Kroll.

But this isn’t just about slapping a logo on a hunting show.

Old Trapper’s fully integrated sponsorship means their beef jerky will be featured throughout the programming, from hunt segments to educational content about deer management.

The partnership includes promotional efforts across North American Whitetail magazine, the website NorthAmericanWhitetail.com, and select Outdoor Sportsman Group publications.

Family business connects with authentic American values

Robert Leary, Chief Marketing Officer of Old Trapper, said the collaboration has been a natural fit for the brand.

"This collaboration has been a strong fit for our brand, connecting us with an audience that values the outdoors, tradition, and authenticity—just like we do," Leary explained.⁴

That authenticity isn’t just marketing speak.

Old Trapper has stayed true to its roots as a family-run business for over 55 years, using the same time-tested recipes with great quality beef, simple ingredients, and real wood-fired smoke.⁵

The company has grown from that small country store to become one of the leading producers of smoked meat snacks in the country, but they’ve never forgotten where they came from.

Their beef jerky is made with only the best lean strips of beef, quality seasoning ingredients, and authentic wood-fired smoking processes.

The partnership makes perfect sense when you consider that hunters and outdoor enthusiasts have been the backbone of Old Trapper’s customer base for decades.

These are people who appreciate quality, tradition, and products that deliver on their promises.

Hunting audience drives massive jerky market growth

The timing couldn’t be better for Old Trapper’s expanded partnership with North American Whitetail TV.

The beef jerky market is experiencing unprecedented growth, with projections showing it will reach $7.25 billion by 2031, growing at a compound annual growth rate of 5.4%.⁶

Much of this growth is driven by consumers seeking high-protein, low-carb snacks that fit their active lifestyles.

Hunters and outdoor enthusiasts represent a particularly lucrative segment of this market.

They value portable, shelf-stable protein sources that can fuel them during long days in the field.

The convenience of beef jerky makes it ideal for hunting trips, camping expeditions, and other outdoor activities where fresh food isn’t readily available.

North America dominates the global jerky market, accounting for over 42% of worldwide sales in 2024.⁷

The region’s strong outdoor culture, combined with consumers’ willingness to pay premium prices for quality products, creates an ideal environment for brands like Old Trapper to thrive.

Sweepstakes adds extra appeal for hunters

Old Trapper is sweetening the deal for North American Whitetail TV viewers with a special sweepstakes promotion.

The "Fuel for the Hunt: Win a Year’s Worth of Beef Jerky from Old Trapper" sweepstakes will run through the summer and fall hunting seasons.

The promotion will be featured at the end of each episode and promoted through North American Whitetail’s print and digital channels.

Hunters can enter the sweepstakes by visiting oldtrapper.com/naw, where they’ll find complete entry and prize details.

It’s a smart marketing move that gives viewers an extra reason to engage with both the Old Trapper brand and North American Whitetail TV programming.

The sweepstakes taps into the hunting community’s enthusiasm for quality gear and supplies that enhance their outdoor experiences.

Partnership reflects broader industry trends

Old Trapper’s multi-year commitment to North American Whitetail TV reflects broader trends in the outdoor industry.

Companies are increasingly recognizing the value of long-term partnerships with authentic outdoor programming rather than one-off advertising buys.

The hunting and outdoor television market has proven remarkably resilient, with dedicated audiences that remain loyal to programming that respects their values and interests.

Shows like North American Whitetail TV provide a trusted platform for brands to connect with consumers who value quality, tradition, and authentic American experiences.

Old Trapper’s success story proves that family-owned businesses can compete with corporate giants when they stay true to their values and connect with the right audience.

The company’s commitment to quality manufacturing, authentic ingredients, and traditional smoking methods resonates with consumers who are tired of mass-produced, artificial products.

Their partnership with North American Whitetail TV demonstrates how authentic brands can build meaningful connections with audiences who share their values.

As the outdoor industry continues to grow and evolve, partnerships like this one show that success comes from understanding your customers and delivering products that enhance their outdoor experiences.

For Old Trapper, this two-year sponsorship extension represents more than just marketing – it’s a commitment to supporting the hunting community that has supported them for over five decades.

¹ Avalon PR Group, "Old Trapper Announces 2025 Sponsorship Extension with North American Whitetail," EIN Presswire, July 10, 2025.

² Old Trapper Smoked Products, "Our Company," Old Trapper Website, accessed July 10, 2025.

³ North American Whitetail TV, "About North American Whitetail," Outdoor Channel, accessed July 10, 2025.

⁴ Avalon PR Group, "Old Trapper Announces 2025 Sponsorship Extension with North American Whitetail," EIN Presswire, July 10, 2025.

⁵ Old Trapper Smoked Products, "Company History," Old Trapper Website, accessed July 10, 2025.

⁶ Verified Market Research, "Beef Jerky Market Size, Scope, Growth, Trends and Forecast," November 8, 2024.

⁷ Grand View Research, "Jerky Snacks Market Trends, Industry Analysis, Forecast, 2024-2032," accessed July 10, 2025.