The founder of Lululemon just blew up the “diversity and inclusion” agenda

Jan 8, 2024

Every day, it seems like another major corporation, CEO, or Board of Directors falls prey to the “diversity” mob.

But fortunately, not all business owners are falling for these progressive slogans.

This one billionaire and founder of this popular clothing line refuses to bow down to the “diversity and inclusion” agenda.

Lululemon founder fights back

Lululemon is a popular, high-end athletic clothing company with a cult-like following, and its billionaire founder, Chip Wilson, says he’s not falling for calls to improve things like “diversity and inclusion” in his former business.

As many CEOs claim they’re working to increase and improve diversity and inclusion, Wilson thinks it’s not a very smart move.

In a recent interview with Forbes, Wilson blasted Lululemon, the company he left around 10 years ago.

He said, “They’re trying to become like the Gap, everything to everybody. And I think the definition of a brand is that you’re not everything to everybody… You’ve got to be clear that you don’t want certain customers coming in.”

For his part, Wilson now has an estimated net worth of approximately $8.7 billion, so he certainly knows something about how to run a successful business.

Wilson also added close to $4 billion to his net worth since 2020, thanks to the rise in the value of Lululemon stock, in which he has an 8% stake.

This isn’t the first time that Wilson has expressed his dislike for the “whole diversity and inclusion thing,” as he puts it.

He’s also faced backlash for making supposedly sexist, anti-Asian, and “fatphobic” comments in the past.

Wilson once said that Lululemon’s most popular product, its leggings, aren’t made for everyone.

More specifically, he said that they were not made for plus-size women after the brand’s products met serious scrutiny from consumers for being see-through.

In 2013, Wilson told Bloomberg Television’s Street Smart that the leggings “don’t work for some women’s bodies.”

Wilson later stepped down as company CEO and left the brand completely back in 2015.

He also once said that when he founded the company in 1998, he specifically chose a brand name with three L’s in it because it doesn’t exist in the Japanese language.

Speaking to Canada’s National Post Business Magazine, Wilson said that it was “funny to watch them try and say it,” referring to people of Asian descent.

The brand tries to make good with customers

Since Wilson left the company, Lululemon has been trying to change its image by bucking the notion that the brand is only for upper and middle-class white women of a certain size via more inclusive marketing.

The company also tries to market its products using “diversity and inclusion” commitments.

Lululemon’s headquarters formed a new Inclusion, Diversity, Equity, and Action department in November 2020.

The department is known as IDEA and was tasked with the job of increasing the diversity of staff and implementing new DEI training for staff and more.

However, over one dozen employees said that the new department was launched solely to protect the brand’s image and that Lululemon denied black employees jobs in favor of other “less-qualified white counterparts.”

Perhaps Chip Wilson might be onto something after all.

Read All About It will keep you up-to-date on any developments to this ongoing story.

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