The North Face brand is offering you a discount if you believe being in nature is racist

Mar 13, 2024

Why do major corporations keep pushing the woke agenda?

It keeps biting them when they push issues that offend so many of their customers.

Once, popular brands such as Target and Budlight shot themselves in the foot in the name of woke politics.

But now the North Face brand is pushing a new discount program that will leave you shaking your head as they push a narrative that enjoying nature is racist.

There are plenty of data points that show that marrying radical left-wing politics with business simply isn’t a smart move.

Brands such as Anheuser-Busch and Target learned that lesson the hard way in recent years as both major corporations have alienated large swaths of their respective customer bases.

But some companies are pleased to continue to roll the dice and hope they can appease the work mob, even if it is to the detriment of their own repeat customers.

The North Face has a history of throwing in with the far-left.

They’ve used drag queens in their ad campaigns and even marketed LGBT clothing to children.

This little gem from last May was nothing if not memorable.

https://www.instagram.com/reel/Csl3BZINw7v/?utm_source=ig_embed&ig_rid=7ec7ccfe-6912-40d5-967d-ab696d754e2c

Now, they are back at it again.

The company is offering a 20% discount to customers in the U.K. if they complete a Diversity, Equity, and Inclusion (DEI) course that includes a lesson on how the “outdoors” is oppressive against black people.

Propaganda course: “Your race and skin color can give you access to the outdoors when others can be excluded”

The “Allyship in the Outdoors” course lasts a full hour and preaches, “Privilege can give us access to the outdoors — that means some people can enjoy advantages that they inherit from birth and/or accumulate over time. For example, aspects of identity that can give Privilege relate to race, religion, gender, wealth, sexual orientation, ability, or citizenship status. In this particular context, we refer to ‘White privilege,’ meaning that your race and skin color can give you access to the outdoors when others can be excluded because of historic, enduring racism and biases.”

The propaganda even includes sections on what certain events, such as the death of George Floyd, can mean.

Libs of TikTok had a good chuckle at the woke company’s claimed commitment to inclusion.

On X, they wrote, “This is the executive leadership of the parent company of North Face which offered a discount for taking an equity course which says white people are racist. Look how diverse they are!”

Indeed, given their propensity to decide without provocation to be racial bean counters, a look at the executive leadership of parent company VF, Inc. is nothing sort of illuminating.

Former customer: “I used to be a regular customer. Gone.”

“This is completely bonkers,” posted one X user.

Another wrote on X, “I used to be a regular customer. Gone.”

Still, another asked, “I might take the course and answer with only politically incorrect responses. Will I still get the coupon?”

Sadly, for North Americans looking to troll or take the course, it seems the discount is only available to customers in the United Kingdom.

Wait a minute, isn’t that a little . . . discriminatory?

Last May, Modelo Especial surpassed Bud Light for top sales in the U.S.

Nothing The North Face offers can’t be found somewhere else.

In the end, their leftist virtue-signaling seems destined to alienate more people than it attracts, and if the company doesn’t change course, they may yet regret it.

Read All About It will keep you up-to-date on any developments to this ongoing story.

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