This NBA star has an alternative to woke sneakers

Nov 30, 2023

Americans realize that they vote every day by where they spend their money.

You don’t have to organize a boycott; it’s just more of a question of which brands you buy – the hard part is finding a brand that is high quality and doesn’t support the woke agenda.

Fortunately, this NBA star provides an alternative to Nike that moms and dads can feel good about getting for their kids.

Nike: just woke it

Nike is aiding and abetting the alphabet groomers with a merchandise line that fits nicely with the Left’s goal of indoctrinating America’s youth.

During Pride month, the sneaker giant released “gender inclusive” clothing for small children.

But wait, there’s more.

The internal email exposes that Nike also hired Bud Light’s Dylan Mulvaney – who doesn’t have breasts – to model its sports bras and will be holding drag queen story hours throughout the month.

And while Nike may be the largest sneaker and sports apparel corporation that has abandoned its core customers and gone woke – it’s not the only one.

That’s why one NBA star has launched a woke-free sporting line – and he’s just announced a signature sneaker to build his brand around.

A conservative alternative

Earlier this year, Orlando Magic forward Jonathan Isaac launched his anti-woke sports apparel brand, Unitus.

“Retail brands have the freedom to go woke,” Isaac tweeted at the time of launch. “We have the freedom to create an alternative. UNITUS launches August 2023. Stay tuned. We Are Unitus.

The one-man defensive machine puts his money where his mouth is by providing a conservative alternative to shops like Nike.

“You have companies that are in that field who have made a conscious decision to either attack or undermine Christian values, conservative values, and things like that,” Isaac said.

“And I think they have the free choice to do so, as much as I disagree, but I feel that we also have the freedom to create what we want to create.”

Because of that attitude and the action it led to, Isacc and his new company were featured in Prager U’s documentary Unwoke Inc.

Unitus is up and running online, offering tee shirts, athletic pants, shorts, track jackets, and more.

And now, Isaac has added the centerpiece of the Unitus brand, his new Judah 1 sneakers.

The shoe is engraved with a visible Bible verse.

“Most people see the ‘Judah 1’ as an outlandish endeavor, shoot, when we first started, so did I,” Isacc tweeted.

“I was afraid that delivering a sneaker that represented our values without compromising style or performance was too tall a task. But here we are!”

The former first-round pick is being inundated with support from customers who can’t wait to purchase the Judah 1 for themselves and their children.


While Judah 1 and Unitus are Isacc’s latest stand against the radical Left – they’re far from his first.

Jonothan Isaac vs. the NBA

Issac has put his livelihood on the line to fight for what he believes.

While virtually every professional sports league is racing to win the championship for “most woke” – it’s the National Basketball Association that is undoubtedly out in front.
This is a league that ran an entire season in a “bubble” to virtue signal for pandemic protocols.

It’s a league that forced out a general manager for siding with Hong Kong protestors over China and even made an owner sell his team for using fairly pedestrian locker room talk with employees.

The NBA painted Black Lives Matter logos on the court, made players wear so-called “pride” jerseys, and protested the National Anthem.

But Isaac made waves when he refused to kneel in protest of the American National Anthem.

And then the 6’10”, 26-year-old from the Bronx wrote and released a book, Why I Stand, detailing his decision.

“I believe that black lives matter,” Isaac said at the time.

“A lot went into my decision … It’s my thought that kneeling or wearing a ‘Black Lives Matter’ t-shirt doesn’t go hand-in-hand with supporting black lives.”

His book also explains his belief in Christ and how Christianity helped him escape many struggles in his Life.

Isaac also took a stand against the league’s COVID-19 pandemic regulations and refused to be vaccinated.

“I understand that the vaccine would help if you have COVID; you’ll be able to have less symptoms from contracting it,” Isaac said at the time.

“But with me having COVID in the past and having antibodies, with my current age group and physical fitness level, it’s not necessarily a fear of mine. Taking the vaccine, like I said, it would decrease my chances of having a severe reaction, but it does open me up to the, albeit rare chance, but the possibility of me having an adverse reaction to the vaccine itself.”

Of course, being outspoken against the woke doesn’t make him popular with his peers in the NBA.

But Isaac continues to fight for what he believes.

And now, simply by buying from Unitus, Americans can take a similar stand.

*Read All About It Official Polling*

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