This new Taco Bell promotion for Taco Tuesday may help you survive “Bidenflation”

Apr 30, 2024

Taco Tuesdays have become an American obsession.

But this new celebration will not only help you enjoy a tasty treat, it will also help your wallet.

In fact, this new Taco Bell Tuesday promotion may be the best deal in fast food.

Taco Bell adds a new $5 taco box promotion for Tuesdays

It’s harder to find great deals in fast food because of rising prices from inflation.

Dollar and value menus have been replaced with deals as high as $4 an item.

That’s why Taco Bell could have its next big hit on its hands, with the new $5 Taco Discovery Box.

The box deal includes a medium drink, the timeless Crunchy Taco, a Doritos Locos Taco, and the new Cantina Chicken Crispy Taco for $5.

But fans will only be able to enjoy the Taco Discovery Box on Tuesdays until June 4 to celebrate Taco Tuesdays.

This instantly became the best value out of any promotion currently on Taco Bell’s menu.

A Cantina Chicken Crispy Taco – which is a crispy taco shell filled with slow-roasted chicken, creamy jalapeno sauce, and a three-cheese blend with more cheese grilled outside of the shell – costs about $3.

The cost of every item individually in the Taco Discovery Box would cost about $10.

“Last year’s Taco Tuesday liberation was only the start, and now it’s on us to provide our fans with new innovations, experiences, and value-driven offerings that continue to make Taco Bell a part of their Tuesday routines,” Taco Bell Chief Marketing Officer Taylor Montgomery said in a press release. “Our new Cantina Chicken Menu is quickly becoming a fan-favorite and this $5 Taco Discovery Box makes it easier than ever for consumers to get a taste of the Cantina Chicken Crispy Taco that’s included within.”

To promote the new Taco Tuesday special, Taco Bell is turning to NBA star LeBron James and actor Jason Sudeikis for the promotion’s advertising campaign.

James and Sudeikis star in an ad called “Taco Twosday” where the pair try rollerblading, beekeeping, and painting.

“We should all strive to try something new on Tuesdays whether it’s a new taco, a different combination of your favorites or simply stepping out of our comfort zones during the week,” Sudeikis said. “Taco Tuesday at Taco Bell makes trying something new easier than ever!”

Taco Bell had to sue to liberate the Taco Tuesday name

Taco Tuesday became the taco equivalent of happy hour but Taco Bell wasn’t able to use the slogan.

Wyoming-based Taco John’s – a smaller fast-food competitor to Taco Bell – had a trademark on “Taco Tuesday” in 49 states and a local restaurant in New Jersey held the trademark in that state.

Taco Bell said the commonly used phrase “should be freely available to all who make, sell, eat, and celebrate tacos.”

In 2023, Taco John’s relinquished their trademark for Taco Tuesdays and, later that year, the local New Jersey restaurant did as well.

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