This Oregon brewing company is celebrating Anheuser-Busch’s latest action that freed them from the faltering beer maker

Oct 17, 2023

The Bud Light controversy continues to grow.

The once proud brewery thought they had a handle on the self-inflicted wound with a massive ad campaign.

But now, this Oregon brewing company is celebrating Anheuser-Busch’s latest action that freed them from the faltering beer maker.

Beer tops were popping in Oregon after Anheuser-Busch spun off a brewery from the clutches of the embattled beer brand Bud Light.

A social media celebration

10 Barrel Brewing Company in Oregon threw a social media celebration to spread the news of their new-found freedom from Dylan Mulaney’s beer maker.

The brewer’s staff even tossed a banner over an outdoor balcony while popping beer cans and spraying foam into the air.

“Now with less Anheuser-Busch!” the banner read.

And in a news release, the founder of 10 Barrel Brewing Co. in Bend, Oregon, welcomed the brewing company’s recent purchase by Tilray Brands Inc.

The Canadian cannabis and packaged goods company bought 10 Barrel Brewing from Anheuser-Busch.

This is just the latest fallout from Anheuser Busch’s disastrous marketing gimmick for Bud Light featuring radical influencer and transgender activist Dylan Mulvany.

“We are excited for 10 Barrel and our new partner, Tilray! Our team has always been focused on making the best beer and, most importantly, having fun,” founder Chris Cox, who still manages the company, said in the release.

Of course, most American beer drinkers can think of a few good reasons a company like 10 Barrel Brewing might not want to associate itself with Bud Light.

Dress up and a dressing down

Most notably, that ill-fated decision to disgrace itself by partnering with Mulvaney, the grown man who likes to play dress up as a prepubescent girl.

After the nation’s once-most-popular beer pulled the trans stunt, they quickly lost market share and millions of dollars.

In fact, Bud Light, which had been the most popular brand in the nation for years, dropped out of the top spot.

Then, Anheuser-Busch made everything worse.

Comments by an Anheuser-Busch now-former Vice President actually attacked the St. Louis beer maker’s once fiercely loyal Bud Light customer base as being too low-brow for Bud Light’s enlightened executives.

It turns out you can’t go woke and then insult your base and expect to not go broke.

They sparked a wildly successful boycott of Bud Light that’s cost Anheuser-Busch badly in the past six months.

Bud Light soon dropped out of the top five in sales, distributors had to lay off thousands, and stores were giving away Bud Light to anyone who would take it off their hands.
Some local distributors even issued apologies to their customers.

But that’s not all

The executives and staff at 10 Barrel Brewing had yet another reason to celebrate no longer being affiliated with Anheuser-Busch.

According to New School Beer, the Oregon brewery can now rejoin the ranks of “craft and independent” breweries, which makes the company eligible for “benefits and recognition.”

In short, the move is a win on multiple levels for 10 Barrel.

And it turns out 10 Barrel Brewing is just one of the companies no longer controlled by Anheuser-Busch.

According to a news release from the Canadian company, Tilray also purchased five other Anheuser-Busch beer brands, a cider brand, and one energy drink brand.

Read All About It will keep you up-to-date on any developments in this ongoing story.

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