Chick-fil-A has a tremendously loyal customer base, mainly because it has tremendous service with great food.
But they are getting an unexpected challenge in the spicy department.
Popeyes is testing one spicy new creation that has Chick-fil-A on red alert.
Popeyes rolls out new spicy chicken sandwich
Popeyes kicked out the chicken sandwich wars in 2019 when it debuted its popular Louisiana-flavored chicken sandwich as a direct challenge to Chick-fil-A.
That sparked a social media feud with its Georgia-based rival.
Popeyes chicken sandwich became a sensation with many locations selling out and generated more than $20 million in free publicity for the chain.
Now the Cajun chicken chain is back with a sandwich that’s aimed squarely at challenging Chick-fil-A’s legendary Spicy Chicken Sandwich.
Popeyes’ new Signature Hot Crispy Chicken Sandwich is being released at test locations to give customers a spicy alternative to the chain’s chicken sandwich.
And it offers a unique spin on the typical spicy chicken sandwich that one-ups Chick-fil-A.
While it has the customary pickles and brioche bun, the Hot Crispy is smothered in Popeyes’ all-new Signature Hot Sauce.
This distinguishes it from the chain’s classic spicy chicken sandwich which uses spicy mayo to give it a signature Cajun heat.
To compete with Chick-fil-A Spicy Chicken Deluxe, Popeyes Hot Crispy has an upgraded version that includes bacon and Havarti cheese.
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Popeyes adds new wing flavor and seafood
Popeyes has gotten an edge on Chick-fil-A by introducing its line of Cajun chicken wings.
The chain introduced Honey Lemon Pepper Wings that combine a touch of sweet with a hint of spiciness from the pepper.
It joins the wing flavor lineup of Honey BBQ, Roasted Garlic Parmesan, Signature Hot, Ghost Pepper, and Sweet ‘N Spicy.
“We’re on a mission to continue transforming the wing game and elevate the wing flavors consumers know and love in a way only Popeyes can,” Popeyes Vice President of Culinary Innovation Amy Alarcon said. “By introducing Honey Lemon Pepper Wings, we’re doing more than expanding our menu; we’re inviting our guests to rethink what they know about great wings. It’s a bold move, sure. But, bold is what we do best.”
Popeyes also released its limited-edition Flounder Fish Sandwich, Spicy Flounder Fish Sandwich, and Shrimp Tackle Box featuring fried butterfly shrimp seasoned with Louisiana spices.
Chick-fil-A is the leading fast-food chicken in the country but Popeyes is making its pitch to chicken sandwich lovers with its spicy new offering.
Read All About It will keep you up-to-date on any developments to this ongoing story.
