The chicken sandwich wars are beginning to heat up again.
Now one of the leaders in the sector is taking fire.
And Chick-fil-A was hit with a nasty attack from this up-and-coming fast-food chain.
New York City-based fast-casual chain Shake Shack has been aggressively expanding across the country and internationally.
Shake Shack prides itself on its shakes, hot dogs, and hamburgers but the chain also carries a line of chicken sandwiches.
The upstart fast food chain decided to launch an attack on the perceived industry leader in chicken sandwiches, Chick-fil-A.
Shake Shack launches a chicken sandwich promotion on Sundays
Chick-fil-A – often to the frustration of its legion of fans – has been closed on Sundays since its founding in 1946.
Its founder, S. Truett Cathy, wanted to give employees a day off to spend time with their families and for worship.
Shake Shack announced that the chain was launching a new Sunday-only promotion for April with orders over $10 online, at a kiosk, or in the app that used the promo code: “CHICKENSUNDAY” would receive a free chicken sandwich.
The move already raised eyebrows, but the chain threw a subtle jab at Chick-fil-A in a press release announcing the promotion.
“Here at Shake Shack, we pride ourselves on our Chicken Shack which is available 7 days a week,” Shake Shack said in a press release.
The press release also noted how the chain was “one-upping a famously ‘closed on Sundays’ chicken sandwich fast-food chain, which shall remain unnamed.”
In a blog post on the promotion, Shake Shack used the catchphrase “Eat more antibiotic-free chicken” which is a play on Chick-fil-A’s tagline in advertising, “Eat Mor Chikin.”
Shake Shack continues to swing at Chick-fil-A
But that wasn’t the end of Shake Shack’s jabs at the Georgia-based chicken joint.
“With crispy, white-meat chicken breast over lettuce, pickles, and buttermilk herb mayo on a toasted potato bun, this sandwich outshines its competition. And what makes our Chicken Shack even better, is that it’s made with antibiotic-free chicken, something not everyone can say these days…,” Shake Shack noted.
Chick-fil-A recently announced that it was ditching its commitment to antibiotic-free chicken because of rising costs and sourcing issues.
“As we look to the future, the availability of high-quality chicken that meets our rigid standards has become a concern. This change enables us to not only ensure we can continue to serve high-quality chicken but also chicken that still meets the expectations our customers count on us to deliver,” a Chick-fil-A spokesman told Fox News Digital.
The first chicken sandwich war kicked off in 2019 when Popeye’s, Zaxby’s, and more the 20 other fast-food chains introduced or relaunched chicken sandwiches.
Shake Shack may have just fired the first shot in the second great chicken sandwich war.
Read All About It will keep you up-to-date on any developments to this ongoing story.
