Many of us shake our heads when we see what passes as “fashion” these days. Some of it is flat-out obscene but much of it just looks stupid.
And while a lot of these new “fashion” designs can be wild and crazy, they’re usually just amusing at best.
But now many are wondering about the sanity of the designers who created jeans which makes it look like the wearer has a bladder problem.
Designer jeans look like they’ve been peed in
You’re probably familiar with jeans that already have holes and rips in them, as they’ve been a popular outfit staple for years now.
But a new style of jeans recently debuted by a designer brand is completely different from anything that’s ever been made before.
The overpriced jeans debuted on the fall/winter 2023 runway at Milan Fashion Week and feature a dark stain around the groin area that many say looks like the person wearing them has peed their pants.
The new denim was designed by a British-Italian menswear brand called Jordanluca and has sold out online.
However, if you’re still interested, a new version in a lighter wash is now on sale for just $608, marked down from $811 a pair.
After the jeans debuted, critics called them “pee stain denim” and the Internet hasn’t been the same since.
One commenter wrote, “No more having to wait for the bathroom, you can just p**s yourself and say it’s the design.”
Another puzzled user asked, “Why would anyone wear this?” while another simply said, “So f**king stupid.”
“You ain’t cool unless you pee your pants,” another user wrote.
The hideous denim was the brand’s first look to go down the runway at Milan Fashion Week as part of its new collection.
The updated styles claim to usher in a new wave of “sex appeal” for the brand, which was founded in 2018 by Jordan Bowen and Luca Marchetto.
According to the brand website, “The Stain jeans feature a stonewash stain on the crotch and the Demonology horn detail embroidered on each back pocket, making them the ultimate JORDANLUCA denim piece.”
When artsy becomes ugly
Many pieces from Jordanluca have unconventional designs, including jeans with a horizontal zipper on the crotch and shirts with sleeves and head openings on either end.
The Avant-Garde designs have raised eyebrows and helped the company find success as an edgy, luxurious label.
According to Vogue Business, Jordanluca sales rose 15% from 2022 to 2023 and totaled more than $500,000.
Stavros Karelis, founder and buying director for Machine-A, said, “[The brand’s] statement elongated bell bottom trousers, as well as its strong tailoring propositions, has placed it on the top of the customer demand.”
“I believe the brand is going to be extremely popular in the coming seasons, establishing it as one of the key fashion players on an international level,” he added.
Meanwhile, the designers told Vogue they want to grow their label and consider the new evolution of their designs a welcome risk to reach a broader audience.
“We are willing to react, respond, and learn. We are growing up without losing the flavor,” said Bowen.
Read All About It will keep you up-to-date on any developments to this ongoing story.
